NOVA is a one-of-a-kind event dedicated to promoting Nature, Outdoor and Active Holidays, as well as Slow Tourism and Open-Air Experiences. It provides a valuable opportunity for travellers looking for a deeper connection with nature, sustainability, and immersive travel. 

The positive feedback from the last three editions has reinforced the growing demand for travel experiences focused on nature, active holidays, and sustainability. These themes have become key drivers for today’s travellers, reflecting a shift towards more meaningful and responsible tourism.

European and international tour operators are invited to participate, engaging in B2B meetings with a diverse group of Italian professionals from all over the country. This is a rare opportunity to explore Italy’s authentic offerings, as sellers from various regions will present a wide range of experiences, including charming villages, art cities, and more. Participants will meet with tour operators, travel agencies, local tourist boards, hotels, and DMCs, all eager to share their services with international buyers.

The previous editions took place against the stunning backdrop of Lake Garda, renowned for its breathtaking landscapes, rich cultural heritage, and extensive range of outdoor activities. The region offers mountains, lakes, rivers, plains, historic cities, charming town centres, and the prestigious Franciacorta wine region, making it an unforgettable destination.